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Vegas Generation
© Africa DDB ⎯ VIVO™
Brazil ⎯ 2024
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A campaign to alert parents that in-game purchases mechanics
might be turning their little gamers into gamblers.









CCO: Sergio Gordilho.
ECD: Angeson Vieira.
CD: Pedro Reis.
AD: Gustavo Zordan e Samoel Junqueira.
CW: Zeca Castilho.
Film Director: Vellas @ SAIGON.