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Some other projects that I'm proud of.
Unlikely Breakfasts
© Africa DDB ⎯ QUALY™
Brazil ⎯ 2022
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Qualy is the margarine of choice for almost every Brazilian's breakfast.
Even those you least expect.
CCO: Sergio Gordilho.
ECD: Erico Braga, Rodrigo Marangoni e Angerson Vieira.
CD: Rafael de Miranda e Pedro Reis.
AD: Bruno Cavalcante e Gustavo Zordan.
CW: Zeca Castilho, Murilo Isarael e Giovanni Richetti.
ECD: Erico Braga, Rodrigo Marangoni e Angerson Vieira.
CD: Rafael de Miranda e Pedro Reis.
AD: Bruno Cavalcante e Gustavo Zordan.
CW: Zeca Castilho, Murilo Isarael e Giovanni Richetti.
Intelligence Naturally Brazilian
© Personal ⎯ BANCO DE TÍTULOS™
Brazil ⎯ 2023
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A battle between great Brazilian copywriters and ChatGPT.
AD: Gustavo Zordan.
CW: Zeca Castilho.
With: Flavio Pinheiro
CW: Zeca Castilho.
With: Flavio Pinheiro
Winners
© BETC São Paulo ⎯ PRÓ-SANGUE™
Brazil ⎯ 2018
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For Pró-Sangue, donating blood is like winning in sports.
CCO: Erh Ray.
ECD: Andrea Siqueira.
CD: Lucas Ribeiro and Alexandre Kazuo.
AD: Micael Andrade, Victor Piva, Fernando Kobayashi and Ligia Fava.
CW: Zeca Castilho and João Palma.
ECD: Andrea Siqueira.
CD: Lucas Ribeiro and Alexandre Kazuo.
AD: Micael Andrade, Victor Piva, Fernando Kobayashi and Ligia Fava.
CW: Zeca Castilho and João Palma.